Uni the Unicorn

I've been avoiding the mall as much as possible in recent months, because I really can't afford to go to Build a Bear as often as my daughter would like. Build a Bear sent a flyer a couple of weeks ago advertising a new animal, so I told Mayra she could have one as part of her birthday prezzies.
They were doing show and tell on the letters "R" and "U" in school this week. I tried in vain to get Mayra to take in her umbrella for "U", but nothing would do other than going to Build a Bear for the promised unicorn.
How charged up can a kid get over a plushie? Particularly when she already has mountains of plushies at home? She jumped up and down over it at Mom's house all afternoon until it was time to go, then once we had the to she wouldn't let the lady put it in a box, and she hasn't let it out of her sight since.